Hi, I’m Masha, the founder of Mova.

Mova began with my name and with a moment of rebuilding. After moving to Canada from Ukraine, I found myself starting from zero, in a new country, a new life, and a new wardrobe. I didn’t want more clothes. I wanted the right ones. Pieces that felt good on the body, worked across many moments of life, and lasted beyond one season.

That is how Mova was born.

Mova is a capsule wardrobe brand built around versatility, softness, and natural fabrics. Every piece is designed to mix and match effortlessly, so one capsule can create dozens of outfits for work, movement, rest, and evenings out. Fewer items. Better quality. More freedom.

We work with natural materials like cotton, viscose, and wool because what touches your body matters. Breathable fabrics support comfort, confidence, and a calmer way of living. Mova is not about restriction or trends. It is about ease.

All Mova pieces are made in small batches in Ukraine. This is deeply personal to me. Our production supports skilled local artisans and keeps craftsmanship alive during a time when it matters more than ever. We choose small runs, thoughtful design, and quality over speed.

Mova is more than clothing. It is a feeling of alignment. A quiet confidence. A wardrobe that works for your real life and supports the woman you are becoming.

Thank you for being here and for choosing better, not more.

Masha